Monday, March 5, 2012

HEALTH VS ENVIRONMENT

it's really nice of coke light to start an initiative improving heart disease awareness for women. but somehow within their pr work communicating the corresponding collabo with designer lena hoschek they kinda forgot about another planet saving thing called waste avoidance. 

received three of these big heart-shaped boxes ...

inside - a tiny little bag

containing: lena hoschek's even tinier design for coke, a heart button erm... bracelet


this is a rather unworrying example, we'll sure find another purpose for those pretty boxes. unlike the tons of insane packagings for press releases we daily receive.
sorry ocean...

sorry forest...

you know it's for the sake of fashion!

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