it's not the first time someone copied one of our shoots or layouts or cover finishings but it's definitely the first time this someone didn't even bother changing a few details to make it less obvious. asos magazine got pretty, erm, "inspired" by a story in material girl's last winter issue.
our shoot by photographer lucia o'connor-mccarthy:
and here the asos shoot. they not only copied the complete set and hairstyle, they even booked the same model!
material girl:
and asos' version:
and again, the original from material girl no.16:
and asos:
meanwhile they already deleted their story from the online version of asos magazine. and who is going to visit their customers at home cutting out lucia's stolen idea from the print version?
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